The Art and Science of Ideas - Jan 2019
Having, stretching and selling creative ideas - course starting 28 January 2019
Learn with others
This interactive course means you won't be learning alone. Virtually collaborate with other creatives across the world as you create your next big idea.
This course isn't for passive learners. You'll be learning by doing as you work on real briefs to have, push and refine ideas is real-time.
The learning doesn't stop when the course ends. Over 5 weeks you'll gain enough knowledge, tools and confidence to think of, push and share good ideas for years to come.
We've spoken to the creative industries greatest minds about their award-winning work, all to bring you insights and techniques from the top.
Frequently Asked Questions
Can I take this course if I don't work in advertising?
Yes, absolutely! While this course looks at creating great ideas for the design and advertising industry, you can use the learnings to help you come up ideas for any industry.
Do I have to start this course right away?
No you don't. Once you've bought access you'll have it for 6 months. But, we really believe everyone learns better when they do it alongside others and have designed the course for you to work on each stage of the process with your fellow learners. This way you can help build on each others ideas, and share feedback, challenges and new advice.
Meet the experts
Haq is a Partner at Freud Communications where he’s on the creative team. Arif started out agency-side before a decade at PepsiCo. He has also been an advertising treatment writer, giving him a relatively unique client-agency-production-consultant view of the creative process.
D&AD team: Hilary Chittenden
Hilary is Senior Foundation Manager at D&AD and part of your team of facilitators here to help you every step of the way. When she's not creating programs that support the next generation of creative talent, she's looking after her cat. Or talking about her cat. Or taking pictures of her cat.
D&AD team: Victoria Foster
D&AD's Learning & Development Manager, Victoria will be on hand to answer your questions, support your learning and guide you through the course. She loves ideas that can change the world, sharing travel stories and hot buttered toast.
Julie's advertising career began with a G&T, a good bra and a motorbike (though not in the way you might expect). She has since bounced between every type of advertising, finally landing as Creative Strategist at Facebook, helping brands and ad agencies to make their ads amazing on the platforms.
Nick is a Creative Partner at the London studio of Superunion, one of the world's leading global branding agencies. He has over 20 years experience in the industry, creating award-winning work for the biggest businesses to the world of culture and the arts – and every kind of industry in between.