New Blood Awards Brief In 2020

The New Blood Awards Brief In

D&AD New Blood Awards 2020

Free - Enroll now

About this course

Industry inspired content, delivered with a bag full of New Blood energy.


Each year the D&AD New Blood team hit the road to talk about the awards, the briefs and give students top tips on how to win. This course is a way for us to deliver this information to those who we don't get to meet in-person, and for those who did to hear more and follow a workshop in their own time.


This course brings you behind-the-scenes view of the New Blood Awards, industry insights, themes of the year, hints and tips to winning and a fast-and-furious workshop to take you one step closer to that elusive Yellow Pencil.

Course content

About the Course

About this course

A bit of background...

What is D&AD

What is New Blood?

Why enter and what do you win?

How to enter

How judging works

Tips from the brands

Brand Tips

Audible

Barclays

BBC

Burger King

Connect4Climate

Durex

giffgaff

Google & HMCT

HSBC

Intel

The LEGO Group

MARTINI

Nike

Penguin

Rare + Xbox

The Case For Her + Teen Vogue

Twitter

VBAT | Superunion

YULA

Judges' Tips

Research it

Keep it simple

Keep it real

Prototype it

Use tech well

Workshop Time

Before you start

Get to know your brief

Do your research

Ideas, ideas, ideas

Iterate it

Sell it

The end

Meet the expert

D&AD Team: Marie Dryden

Marie is Foundation Manager at D&AD and the facilitator here to help you every step of the way. She runs the New Blood Awards programme and delivers educational content for those in school and university. When she's not at D&AD, she spends her time running, eating pizza and learning italian.

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