How to have great creative ideas for advertising and design

THE ART AND SCIENCE OF IDEAS - JAN 2019
0.4 Meet the Course Leaders

Over 50 incredible creatives have contributed to this course, but there are three faces who you will see regularly see throughout the five weeks.

Meet your course leaders: Julie, Nick and Haq.

Here, they introduce themselves and the role they will be taking on in this course.

Julie Seal (and Bug)
 

Creative Strategist, Facebook and Instagram Creative Shop

Julie's advertising career began with a gin and tonic, a good bra and a motorbike, (though not in the way you might expect). And she has since bounced between every type of advertising finally landing as Creative Director in agencies such as Mother, Sunshine and R/GA before becoming Creative Strategist at Facebook and Instagram. She works in their Creative Shop helping brands and ad agencies to make their ads amazing on the platforms... ridiculously good fun.

Nick Eagleton
 

Creative Partner, Superunion

Nick is a Creative Partner at the London studio of Superunion, one of the world's leading global branding agencies. He has over 20 years experience in the industry, creating award-winning work for the biggest businesses like Deloitte, with a quarter of a million people worldwide, to the world of culture and the arts, leading the recent globally-acclaimed rebranding of Shakespeare's Globe – and every kind of industry in between.

Alongside his work with clients, six years ago he put all the wisdom and practical tips gathered over his career in one place and since then has taught creative thinking to people everywhere from New York to Dubai. All in his trademark highly interactive style.

Arif Haq
 

Partner, Freud Communications

Arif Haq is a Partner at Freud Communications where he’s on the creative team. He joined the company in November 2017 from Contagious magazine, having founded their Creative Capabilities consultancy practise. While there he developed Heineken’s Creative Leadership programme, described by Campaign as, "A refreshingly serious approach to the business of creativity." and by AdAge as having, “helped the brewer scale creative heights, culminating with the 2015 Cannes Lions Marketer of the Year award”. Arif started out agency-side before a decade at PepsiCo. He has also been an advertising treatment writer, giving him a relatively unique client-agency-production-consultant view of the creative process.