How to have great creative ideas for advertising and design

THE ART AND SCIENCE OF IDEAS - JAN 2019
0.3 What makes a great idea?

This course is created to help you have good ideas. But what exactly is a good idea?

We asked a selection of D&AD Awards Judges what they think makes a great idea. 

 

Do you think they've missed anything? 

Share what you think makes a great idea in the discussion below.