Storytelling #3: The Application of Storytelling

STORYTELLING PART 3: THE APPLICATION OF STORY
3.1 Welcome to Part 3, The Application of Storytelling

WIth more channels than ever, and our audiences attention being fought for like never before, we need to be sharing the best, most relevant stories with the right people in the right places.

This course, Part 3 of the ‘Storytelling for Action’ series, explores how to use stories that will cut through the noise and elicit results.

Through a selection of videos, articles, discussions with industry experts from agencies including TBWA, adam&eveDDB, Wolff Olins, Publicis Sapient and the Mill, tasks and D&AD Award winning archive work, you will explore:


  • How to apply effective storytelling
    The strategy behind using story
    Ensuring your story is on brief
    Insights into effective storytelling

  • The potential and limitations of different channels to tell stories
    Exploring film, long and short-form copy, packaging
    Understanding the role of editing
    Finding and telling authentic stories

  • How to tell stories in the digital space
    Understanding the different social media channels
    Immersive stories and new technologies
    Looking at the world of gaming and what we can learn from it

  • Transmedia storytelling
    How to build stories across platforms
    Mapping user journeys and multi channel stories


    Let's re-meet course leader Sophie Robinson, who will be guiding you through The Application of Storytelling.