WIth more channels than ever, and our audiences attention being fought for like never before, we need to be sharing the best, most relevant stories with the right people in the right places.
This course, Part 3 of the ‘Storytelling for Action’ series, explores how to use stories that will cut through the noise and elicit results.
Through a selection of videos, articles, discussions with industry experts from agencies including TBWA, adam&eveDDB, Wolff Olins, Publicis Sapient and the Mill, tasks and D&AD Award winning archive work, you will explore:
How to apply effective storytelling
The strategy behind using story
Ensuring your story is on brief
Insights into effective storytelling
The potential and limitations of different channels to tell stories
Exploring film, long and short-form copy, packaging
Understanding the role of editing
Finding and telling authentic stories
How to tell stories in the digital space
Understanding the different social media channels
Immersive stories and new technologies
Looking at the world of gaming and what we can learn from it
How to build stories across platforms
Mapping user journeys and multi channel stories
Let's re-meet course leader Sophie Robinson, who will be guiding you through The Application of Storytelling.