Storytelling #3: The Application of Storytelling

STORYTELLING PART 3: THE APPLICATION OF STORY
3.7 Telling stories using film with Richard Brim

Film is often our immediate go-to when storytelling. By combining rich moving image with words and music, you can transport you audience to another time and place.

But film can have challenges too.

From requiring meticulous attention to detail to boiling down the story of a lifetime in 60 seconds, Richard Brim, COO at adam&eveDDB, talks us through the making of the John Lewis 2018 Christmas advert 'The Boy and The Piano'.

 
 

Agency: adam&eveDDB
Client: John Lewis & Partners
Graphite Pencil / Direction / Cinema Commercials / 2019

What are some of the other challenges and opportunities that you can perceive when working with film based storytelling?