Enter the World of Gaming
Understand the world of gaming and gaming audiences, and how to successfully embed your brand into the ecosystem.
Over the last few years, driven by the pandemic and the increased time spent inside, gaming has seen a boom. Not only as a way to pass the time but also as a way to meet friends, have experiences, spend money and be creative.
From the growth of hype games like Among Us or Animal Crossing to the ‘Metaverse’ becoming a staple in the minds of many, thanks to Fortnite, Zuckerberg and many more, the gaming landscape is becoming increasingly blurred with digital media of all types.
For marketers, advertisers, and brands, the question is how to get in on the action. The gaming industry comes with its own rules and roles, languages, and communities, and for this discerning audience, a wrong step isn’t easily forgiven. This course will help you navigate the gaming landscape, tell your platforms from your developers, identify where your audience sits within the gaming community and how to engage them in an authentic way.
Who this course is for:
Marketers needing to understand how to advertise within this complex gaming landscape
Clients exploring new audiences to target within the gaming ecosystem
Creatives who are excited by the possibilities of advertising within the metaverse
By the end of this course you will have:
Welcome to the course
Meet our course contributors
How to take part in this course
Welcome to Chapter 1: Mechanics and Magic
The History of Games
The Growth of Gaming
Game Hall of Fame
The Importance of Play
Building Blocks of a Story
Character in Games
Making it Magical
That's a Wrap: Chapter 1
Welcome to Chapter 2: Trends and Technologies
Part 1: Influencers, Streamers, and Stars
Live Streaming and Events
Streamers and Communities
The Business of Streaming
Part 2: What is eSports?
eSports as a Growth Industry
eSports: How to get involved?
Part 3: Exploring Multi-Channel Storytelling
Stories that Spread
Case Study: Meet Frank
Building a Multi-Channel Story
That's a Wrap: Chapter 2
Welcome to Chapter 3: Gaming Audience
Myth-busting the Gaming Audience
Empathy and Understanding
Researching Your Audience
Importance of Audience Research
Put it into practice
That's a Wrap: Chapter 3
Welcome to Chapter 4: Creativity and Games
Explore the Opportunities
Your Role in the Metaverse
Cultural Truths and Tensions
Identifying Your Place
Finding your audience
Enhance Rather than Engage
Getting it Wrong
Immersing in a World
Steps to Take
That's a Wrap...
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Enter the World of Gaming is for anyone who wants to understand the gaming landscape. It's designed for all creatives who need to better understand the audiences connected to gaming, how to successfully engage them and the creative possibilities within this medium.
This course is designed to take around 10 hours to complete. We'd recommend you tackling one module per week, over a few weeks, but you can also take this course at your own pace - all in one day, split over weeks or even across several months.
Yes! Once you've completed the course you can request a certificate.
You have 6 months to complete this course.
Your tuition covers access to the course for a full 6 months, all the video content and downloadable worksheets.
If you'd like to make any changes to your order then contact the team at email@example.com and we can help.
This course is self-directed and designed for you to complete by yourself, with the support of peers learning alongside you. If you need help, get in touch with one of the D&AD team at firstname.lastname@example.org.