Enter the World of Gaming
Understand the world of gaming and gaming audiences, and how to successfully embed your brand into the ecosystem.
Over the last few years, driven by the pandemic and the increased time spent inside, gaming has seen a boom. Not only as a way to pass the time but also as a way to meet friends, have experiences, spend money and be creative.
From the growth of hype games like Among Us or Animal Crossing to the ‘Metaverse’ becoming a staple in the minds of many, thanks to Fortnite, Zuckerberg and many more, the gaming landscape is becoming increasingly blurred with digital media of all types.
For marketers, advertisers, and brands, the question is how to get in on the action. The gaming industry comes with its own rules and roles, languages, and communities, and for this discerning audience, a wrong step isn’t easily forgiven. This course will help you navigate the gaming landscape, tell your platforms from your developers, identify where your audience sits within the gaming community and how to engage them in an authentic way.
Who this course is for:
Marketers needing to understand how to advertise within this complex gaming landscape
Clients exploring new audiences to target within the gaming ecosystem
Creatives who are excited by the possibilities of advertising within the metaverse
By the end of this course you will have:
Welcome to the course
Meet our course contributors
How to take part in this course
Introduce yourself
Enter the World of Gaming is for anyone who wants to understand the gaming landscape. It's designed for all creatives who need to better understand the audiences connected to gaming, how to successfully engage them and the creative possibilities within this medium.
This course is designed to take around 10 hours to complete. We'd recommend you tackle one module per week, over a few weeks, but you can also take this course at your own pace - all in one day, split over weeks or even across several months.
Yes! Once you've completed the course you can request a certificate.
You have 6 months to complete this course.
Your tuition covers access to the course for a full 6 months, all the video content and downloadable worksheets.
If you'd like to make any changes to your order then contact the team at masterclasses@dandad.org and we can help.
This course is self-directed and designed for you to complete by yourself, with the support of peers learning alongside you. If you need help, get in touch with one of the D&AD team at masterclasses@dandad.org.
A detailed explanation of how your brand can "spawn" into the gaming/meta world, by approaching consumers like music fans, in that each one is different. Kno...
Read MoreA detailed explanation of how your brand can "spawn" into the gaming/meta world, by approaching consumers like music fans, in that each one is different. Know your product or know your audience before you create/advertise within the sector. And remember its only going to get bigger, just don't join in like dad's dancing...
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