Storytelling for action
All 3 parts of our Storytelling for Action course series. Learn the fundamental building blocks of crafting an effective story, learn how to embed this story deep within a brand before deep-diving in to how to tell your story to communicate the right messages to the right people on the right platformsIncludes: Part 1: Storytelling: the fundamentals, Part 2: Brand storytelling & Part 3: The application of storytellingPart 1: Storytelling: The FundamentalsStory is an age-old, tried and tested technique in communications. But in order to tell effective stories, first you have to understand how they work.Part 1 of the ‘Storytelling for Action’ series will give you the building blocks and fundamental knowledge you need to effectively use narrative in any creative medium.Course leader, award winning documentary filmmaker Sophie Robinson, is joined by industry experts including Richard Brim from adam&eveDBB, Sir Alan Parker, and representatives from agencies including Ogilvy Roots and 4Creative.Through a selection of videos, articles, discussions and D&AD Award winning archive work, you will explore:Why we use storytellingHow to build an effective storyHow to build a story with a purposeUnderstanding the building blocks of stories, including narrative structureKnowing when to play by, and when to break the rulesPart 2: Brand StorytellingAll brands have a story. Whether a new start-up, a disruptor or a household name, each brand will have a unique history, set of values and a vision. Through this, we can define and craft brand stories and weave them in to the design, communications and experiences to ensure consistent and effective messaging.Part 2 of the ‘Storytelling for Action’ series will give you the tools you need to define, craft and apply brand stories.D&ADs ‘Most awarded Design Agency’, JKR will be leading the course, sharing tools, tips and case studies, and will be joined by industry experts from agencies and brands including Superunion, NB Studio and The Gut Stuff .Through a selection of videos, articles, discussions, tasks and D&AD Award winning archive work, you will explore:Why brand storytelling is effectiveWhat do we mean by brand storytellingHow to find and articulate a brand storyHow to establish the brand story across different touch points Part 3: The application of storyWIth more channels than ever, and our audiences attention being fought for like never before, we need to be sharing the best, most relevant stories with the right people in the right places.Part 3 of the ‘Storytelling for Action’ series explores how to use stories that will cut through the noise and elicit results.Course leader, award winning documentary filmmaker Sophie Robinson, is joined by industry experts from agencies including TBWA, adam&eveDDB, Wolff Olins, Publicis Sapient and the Mill.Through a selection of videos, articles, discussions, tasks and D&AD Award winning archive work, you will explore:How to apply effective storytellingThe strategy behind using storyEnsuring your story is on briefInsights into effective storytellingThe potential and limitations of different channels to tell storiesExploring film, long and short-form copy, packagingUnderstanding the role of editingFinding and telling authentic storiesHow to tell stories in the digital spaceUnderstanding the different social media channelsImmersive stories and new technologiesLooking at the world of gaming and what we can learn from itTransmedia storytellingHow to build stories across platformsMapping user journeys and multi channel storiesWho are these courses for?For everyone who wants to understand how to use story for more effective marketing and brand communications.Illustrations by Lottie Hall
4 Courses included in this bundle
