Course curriculum

  • 1

    About New Blood Awards

    • What's this all about then?

    • New Blood Awards FAQs

  • 2

    Before you get started...

    • Project Management 101

  • 3

    Get to know your brief

    • The judges' number one tip...

    • It all starts with the brief

    • Brief Breakdown

  • 4

    Time for research

    • Why do research?

    • What's an insight?

    • Your research plan

    • Focus on your audience

  • 5

    Ideas, ideas, ideas

    • Warm up

    • Fill the page

    • Push your ideas

    • Don't forget the humour

  • 6

    Making an impact

    • How to tackle social and environmental issues

    • Breaking out of your creative bubble

    • The art of receiving feedback

  • 7

    Making your idea

    • Prototyping and testing ideas

    • How to make a prototype

    • Maintaining Motivation

  • 8

    Sell your idea

    • Problem, insight, execution

    • Don't forget the passion...

  • 9

    Nail your advertising brief

    • Making copy shine

    • Script Writing

    • Putting Out of Home into context

  • 10

    Nail your game design brief

    • Getting started

    • What makes a world?

    • Mapping the landscape

    • Building blocks of a story

  • 11

    Nail your graphic design brief

    • Creating award winning work

    • Where can experiential lead?

    • Tackling heritage brands

  • 12

    Nail your illustration and animation brief

    • Storyboard it...

    • Bringing stop motion to life

  • 13

    Nail your digital design brief

    • What do judges look for?

    • Understand the tech

  • 14

    Nail your PR and social media brief

    • Breaking out of homogenised visual culture

    • Creating longevity

    • Inspirational campaigns

    • Busting taboos

  • 15

    Top notch brand tips

    • Barclays

    • Gymshark

    • Heineken & Design Bridge

    • OMO, Unilever

    • Penguin

    • Sky

    • The Case for Her & Hey Jane

    • William Lawson's Scotch