Course curriculum

  • 1

    About New Blood Awards

    • What's this all about then?

    • New Blood Awards FAQs
  • 2

    Before you get started...

    • Project Management 101
  • 3

    Get to know your brief

    • The judges' number one tip...

    • It all starts with the brief

    • Who, What, Why?

    • Breaking down your brief
  • 4

    Time for research

    • What's an insight?

    • Your research plan

    • Using AI to your advantage

    • Focus on your audience

    • Don't forget the brand

    • Brand Ubiquity in Action
  • 5

    Get the creative juices flowing

    • The importance of a warm up

    • Listen Up

    • Colour Tracking

    • Finding Faces

    • Bring me to life

    • Accidental Expert
  • 6

    Ideas, ideas, ideas

    • Top three things to remember

    • Fill the page

    • Push your ideas

    • Don't forget the humour

    • Pushing your ideas
  • 7

    Making an impact

    • How to tackle social and environmental issues

    • Redefining ‘good’ for a more sustainable future

    • Breaking out of your creative bubble

    • The art of receiving feedback
  • 8

    Making your idea

    • Prototyping and testing ideas

    • How to make a prototype

    • Maintaining Motivation
  • 9

    Sell your idea

    • Problem, insight, execution

    • Don't forget the passion...
  • 10

    Nail your advertising brief

    • Making copy shine

    • Putting Out of Home into context

    • Finding the fame: Earned & Craft, Reactive & Humour

    • Getting noticed
  • 11

    Nail your graphic design brief

    • Creating award winning work

    • Where can experiential lead?

    • Inspirational Type
  • 12

    Nail your digital design brief

    • What do judges look for?

    • Understand the tech

    • Embracing AI
  • 13

    Nail your PR and social media brief

    • Breaking out of homogenised visual culture

    • Creating longevity

    • Inspirational campaigns
  • 14

    Nail your illustration brief

    • The Industry's Top Tips on Working to a Client Brief
  • 15

    COMING SOON

    • Keep your eyes peeled