Course curriculum

  • 1

    About New Blood Awards

    • What's this all about then?

    • New Blood Awards FAQs

    • D&AD New Blood Toolbox, presented by Canva
  • 2

    Before you get started...

    • Project Management 101
  • 3

    Get to know your brief

    • The judges' number one tip...

    • Brief Breakdown
  • 4

    Time for research

    • Why do research?

    • What's an insight?

    • Your research plan

    • Focus on your audience
  • 5

    Ideas, ideas, ideas

    • Fill the page

    • Push your ideas

    • Don't forget the humour
  • 6

    Making an impact

    • How to tackle social and environmental issues

    • How creative work can make real change

    • Design Ethics
  • 7

    Making your idea

    • Prototyping and testing ideas

    • How to make a prototype

    • Collaborate with your team

    • Maintaining Motivation
  • 8

    Sell your idea

    • Problem, insight, execution

    • Creating a video?

    • Don't forget the passion...
  • 9

    Nail your advertising brief

    • How to create your Tone of Voice Guide

    • Tackling global challenges

    • Putting Out of Home into context
  • 10

    Nail your AR brief

    • Immersive Storytelling
  • 11

    Nail your game design brief

    • Getting started

    • What makes a world?

    • Mapping the landscape

    • Building blocks of a story
  • 12

    Nail your graphic design brief

    • Creating award winning work

    • Where can experiential lead?

    • Global typefaces
  • 13

    Nail your illustration and animation brief

    • Storyboard it...

    • Bringing stop motion to life
  • 14

    Nail your digital design brief

    • What do judges look for?

    • Understand the tech
  • 15

    Nail your PR and social media brief

    • Cracking social media

    • Creative PR
  • 16

    Top notch brand tips

    • 21GRAMS

    • Audible

    • BBC

    • Do the Green Thing

    • Editor X & XL Recordings

    • Netflix

    • Penguin

    • Snapchat

    • Superunion & Black Girl Gamers

    • The Case for Her & Project Drawdown

    • UsTwo Games

    • Top Trumps

    • More top tips coming soon