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While creativity for good is a personal and business imperative for many, this course will explore how to turn this awareness and intention into action. Led by creative change-makers, all working towards a more sustainable future in their chosen fields, this course will build creative confidence to bring world-changing ideas to life, from concept to creation.


Split across 3 modules, this free on-demand course will break down the complex landscape of using creativity for good, how to establish your personal views and match these with the realities of the commercial creative industries. Across this course you’ll hear from creatives behind impactful campaigns, including the D&AD Black-pencil winning initiative Boards of Change and Rivers of Light, and uncover how they sought to understand the audience and employ creative solutions.


This Masterclass includes exercises to apply the techniques you’ll cover and case studies to see the realities of using creativity as a catalyst for change. You’ll end this course with information to apply to your day-to-day work and to educate your colleagues and clients.

Course curriculum

  • 1

    Welcome to Creativity as a Catalyst of Change

    • Welcome to the course

    • Meet the trainers

    • How to take part in this course

    • 3 quick questions
  • 2

    Chapter 1: The Impact of Impact

    • Welcome to Chapter 1

    • Purpose vs Impact

    • What Can Impact Do?

    • The Importance of Impact

    • Personal and Professional Views

    • The Moral Dilemma

    • Better Business

    • Influencing for Impact

    • Due Diligence

    • Organisational Influence

    • Impact with Clients

    • Embedding Impact

    • Wrap-up

  • 3

    Chapter 2: The Purpose Problem

    • Welcome to Chapter 2

    • Back to the start

    • Playing the long game

    • Unpacking the problem

    • Narrow the brief

    • Audience understanding

    • Empathetic approach

    • Put it into practice

    • Authentic approach

    • Power of the collective

    • Collaborating with the audience

    • Creative community

    • Impactful insight

    • Wrap-up
  • 4

    Chapter 3: Intention to Action

    • Welcome to Chapter 3

    • Creative Challenge

    • Creative Tactics

    • Creative ideas

    • Watch It Grow

    • Mitigating Impact

    • Sustainable Impact

    • Ideas, Impact and Measurement

    • Measuring Impact

    • Conditions for creative impact

    • Wrap-up

Thanks to our talented illustrator, Jurgita Vas, for the wonderful course illustrations. You can explore her work here.

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