Master TikTok campaigns with this free on-demand course

For a lot of brands and agencies, there is still a traditional approach to creating campaigns: — prioritise TV and then when it comes to social, do a cutdown or other high-polish content captured during the TV shoot. TikTok is just one piece of a campaign, rather than something that can inspire their entire campaign, through every stage of the funnel. 

This Masterclass shows all creatives the power of thinking TikTok-first: meaning building campaigns based on the platform's unique culture – focusing on entertainment, co-creation, trends, and community engagement. By the end of this course, you'll know how to make an impact on TikTok by understanding trends, sound, community engagement, co-creation and more.

This online and on-demand course, led by social media experts, TikTok insiders, and award-winning creatives, will guide you through building innovative, full-funnel TikTok campaigns.

Across 3 focused modules featuring industry insights, case studies, and hands-on tasks, you’ll learn at your own pace, anytime, anywhere.

Course curriculum

  • 1

    1: Thinking TikTok-First

    • Welcome to the Course

    • Before you Start...

    • How the Course Works

    • Welcome to the Creative Playground

    • Mindset Shift: TVC to TTC

    • Bringing Your Clients Along With You

    • Behind the Scenes: A Client Collaboration

    • Get the Brief Right

    • Entertainment > Advertising

    • Behind the Scenes: Creating Entertainment

    • Creative Challenge: Reframe the Ad

    • TTC: Creating a Full Funnel TikTok Campaign

    • Behind the Scenes: The Funnel

    • Award Winning TikTok: Entertainment First

    • Part 1: Wrap Up
  • 2

    2: TikTok Trends, Communities, and Culture

    • Welcome to Part 2

    • Trends: Cultural Springboards

    • Find the Trend that Fits

    • Behind the Scenes: On Trend

    • TikTok Communities

    • Behind the Scenes: Capturing Communities

    • Creative Challenge: Trend Task

    • Both, and...

    • Authentic Brand Voices

    • Behind the Scenes: Authentic Voices

    • Award Winning TikTok: Authenticity

    • Part 2: Wrap Up
  • 3

    3: Think Like a Marketer, Act Like a Creator

    • Welcome to Part 3

    • Sound It Out

    • Behind the Scenes: The Sound of TikTok

    • Creative Challenge: Add Some Audio

    • Co-Creation

    • Behind the Scenes: Co-Creation in Action

    • TikTok Production

    • Behind the Scenes: Breaking the Rules

    • Award Winning TikTok: The Unexpected

    • Putting It All Together