Master TikTok campaigns with this free on-demand course

TikTok has revolutionised the way we consume and create content, and with an audience of over 1 billion engaged users has endless amounts of untapped potential to connect brands with the masses. Creatives and marketers must adopt a TikTok-first mindset to craft campaigns that captivate and convert. This online and on-demand course, led by social media experts, TikTok insiders, and award-winning creatives, will guide you through building innovative, full-funnel TikTok campaigns. Across 3 focused modules featuring industry insights, case studies, and hands-on tasks, you’ll learn at your own pace, anytime, anywhere.
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Course curriculum

  • 1

    1: Thinking TikTok-First

    • Welcome to the Course

    • Before you Start...

    • How the Course Works

    • Welcome to the Creative Playground

    • Mindset Shift: TVC to TTC

    • Bringing Your Clients Along With You

    • Behind the Scenes: A Client Collaboration

    • Get the Brief Right

    • Entertainment > Advertising

    • Behind the Scenes: Creating Entertainment

    • Creative Challenge: Reframe the Ad

    • TTC: Creating a Full Funnel TikTok Campaign

    • Behind the Scenes: The Funnel

    • Award Winning TikTok: Entertainment First

    • Part 1: Wrap Up
  • 2

    2: TikTok Trends, Communities, and Culture

    • Welcome to Part 2

    • Trends: Cultural Springboards

    • Find the Trend that Fits

    • Behind the Scenes: On Trend

    • TikTok Communities

    • Behind the Scenes: Capturing Communities

    • Creative Challenge: Trend Task

    • Both, and...

    • Authentic Brand Voices

    • Behind the Scenes: Authentic Voices

    • Award Winning TikTok: Authenticity

    • Part 2: Wrap Up
  • 3

    3: Think Like a Marketer, Act Like a Creator

    • Welcome to Part 3

    • Sound It Out

    • Behind the Scenes: The Sound of TikTok

    • Creative Challenge: Add Some Audio

    • Co-Creation

    • Behind the Scenes: Co-Creation in Action

    • TikTok Production

    • Behind the Scenes: Breaking the Rules

    • Award Winning TikTok: The Unexpected

    • Putting It All Together