Get TikTok savvy with this free course for strategists

TikTok has revolutionised the way we consume and create content, and with an audience of over 1 billion engaged users has endless amounts of untapped potential to connect brands with the masses. This course, led by social media experts, is designed to give you a fast but thorough overview of strategic considerations when using TikTok to create campaigns.

Course curriculum

  • 1

    Creating for TikTok: Strategy Fast Track

    • Welcome to the Course

    • Welcome to the Creative Playground

    • Mindset Shift: TVC to TTC

    • Bringing Your Clients Along With You

    • Getting the Brief Right

    • Entertainment > Advertising

    • TTC: Creating a Full Funnel TikTok Campaign

    • Trends: Cultural Springboards

    • TikTok Communities

    • Authentic Brand Voices

    • Putting It All Together