Digital Product Innovation

Digital Product Innovation

A disrupter’s guide to thinking big and making Digital products

Free - Enroll now

About this course

Digitalisation has changed how brands deliver their products and services. Technologies like 5G, Machine Learning, IOT, augmented reality and data analytics present new opportunities to innovate and are often behind disruptive new products and services. How does design, business and technology collaborate to reimagine how we serve human needs in industries like health, finance and media through digital products?

Join this Micro Masterclass and learn to apply design’s foundations of empathy and intent for digital product innovation. Led by Brett Macfarlane, corporate innovation leader, we will learn about the process and outputs of early stage digital product invention, design and development. You will touch on the topics of innovation objectives, user needs, product strategy and prototyping.  As well, the importance of collaboration and experimentation. 

This is an introduction to the early steps of digital product innovation. It is for designers thinking about specialising in product development or communications creatives seeking to understand the origins of digital products they are promoting.

This Micro Masterclass should take around 1-hour to complete.

Course content

Section 1


What is Innovation?

Understanding Users

Value Proposition


Meet the experts

Brett MacFarlane

Organization designer for product, service and brand innovation programs. Over 200 creativity and effectiveness awards.

Highlights include launching contactless payments across Europe, the first road-legal watch enabled car, connected police cars and leading global banking services.

Currently researching at INSEAD the behavioural reasons why companies are less innovative today than in previous generations.

Author of Connecting Dots and founder of Interesting Vancouver.

D&AD team: Victoria Foster

D&AD's Learning & Development Manager, Victoria will be on hand to answer your questions, support your learning and guide you through the course. She loves ideas that can change the world, sharing travel stories and hot buttered toast. 


Kshiteej Patil and 27 others have booked this class

Beryl Hoggar

Ashur He

Selin Clayton


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