Digital Product Innovation
Join this Micro Masterclass to learn how to apply design’s foundations of empathy and intent for digital product innovation.
A disrupter’s guide to thinking big and making Digital products
Digitalisation has changed how brands deliver their products and services. Technologies like 5G, Machine Learning, IOT, augmented reality and data analytics present new opportunities to innovate and are often behind disruptive new products and services. How does design, business and technology collaborate to reimagine how we serve human needs in industries like health, finance and media through digital products?
Join this Micro Masterclass and learn to apply design’s foundations of empathy and intent for digital product innovation. Led by Brett Macfarlane, corporate innovation leader, we will learn about the process and outputs of early stage digital product invention, design and development. You will touch on the topics of innovation objectives, user needs, product strategy and prototyping. As well, the importance of collaboration and experimentation.
This is an introduction to the early steps of digital product innovation. It is for designers thinking about specialising in product development or communications creatives seeking to understand the origins of digital products they are promoting.
This Micro Masterclass should take around 1-hour to complete.
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D&AD's Micro-Masterclass on Digital Product Innovation is for designers thinking about specialising in product development or communications creatives seeking to understand the origins of digital products they are promoting.
This Micro-Masterclass is designed to take around 1 hour to complete.
Yes! Once you've completed the course you can request a certificate.
You have 6 months to complete this course.
This course is free of charge to access.
If you'd like to make any changes to your order then contact the team at email@example.com and we can help.
This course is self-directed and designed for you to complete by yourself, with the support of peers learning alongside you. If you need help, feel free to contact one of the D&AD team at firstname.lastname@example.org.