A disrupter’s guide to thinking big and making Digital products

Digitalisation has changed how brands deliver their products and services. Technologies like 5G, Machine Learning, IOT, augmented reality and data analytics present new opportunities to innovate and are often behind disruptive new products and services. How does design, business and technology collaborate to reimagine how we serve human needs in industries like health, finance and media through digital products?

Join this Micro Masterclass and learn to apply design’s foundations of empathy and intent for digital product innovation. Led by Brett Macfarlane, corporate innovation leader, we will learn about the process and outputs of early stage digital product invention, design and development. You will touch on the topics of innovation objectives, user needs, product strategy and prototyping.  As well, the importance of collaboration and experimentation. 

This is an introduction to the early steps of digital product innovation. It is for designers thinking about specialising in product development or communications creatives seeking to understand the origins of digital products they are promoting.

This Micro Masterclass should take around 1-hour to complete.

Course curriculum

  • 1

    Digital Product Innovation

    • Welcome

    • What is Innovation?

    • Understanding Users

    • Value Proposition

    • Prototyping

    • Tell us what you think

Instructor

Brett MacFarlane

Organization designer for product, service and brand innovation programs. Over 200 creativity and effectiveness awards. Highlights include launching contactless payments across Europe, the first road-legal watch enabled car, connected police cars and leading global banking services. Currently researching at INSEAD the behavioural reasons why companies are less innovative today than in previous generations. Author of Connecting Dots and founder of Interesting Vancouver.

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FAQ

  • Who is this course for?

    D&AD's Micro-Masterclass on Digital Product Innovation is for designers thinking about specialising in product development or communications creatives seeking to understand the origins of digital products they are promoting.

  • Is this course full-time/part-time?

    This Micro-Masterclass is designed to take around 1 hour to complete.

  • Will I get a certificate at the end of this course?

    Yes! Once you've completed the course you can request a certificate.

  • How long do I have access?

    You have 6 months to complete this course.

  • What does my tuition cover?

    This course is free of charge to access.

  • Can I change my order?

    If you'd like to make any changes to your order then contact the team at masterclasses@dandad.org and we can help.

  • How can I contact an instructor?

    This course is self-directed and designed for you to complete by yourself, with the support of peers learning alongside you. If you need help, feel free to contact one of the D&AD team at masterclasses@dandad.org.