How to be sustainable in advertising and production
Kick-start your journey to embed sustainability into production processes for design and advertising.
Despite any best intentions, the negative impact of design and advertising on the global climate is hard to ignore.
Bringing the best ideas to life for clients and audiences around the world is often resource-intensive, and not intuitively sustainable.
This Micro-Masterclass is designed to help you marry the two. Produce the brilliant ideas that make the creative industries so special, while keeping sustainbility at the forefront of your mind.
This course is created in partnership with Green The Bid, an organisation created to inspire and support the advertising industry's shift to sustainable practices.
Introduction to Gabi and Green The Bid
Why Green The Bid started
Taking responsibility for your actions
Moving towards sustainable productions
Opportunities for change and greenwashing
How to move beyond greenwashing?
Put it into practice
Who can be involved to work towards sustainable productions
Awareness - who are we communicating to and how?
Making an impact - what are the things we can shift
Put it into practice
Just go do it - how to go about starting change
Green Production - a framework
How to get it done
Find your people
Put it into practice
What next?
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D&AD's Micro-Masterclass on sustainable production is for anyone looking to learn more about creativity for good.
This Micro-Masterclass is designed to take around 1 hour to complete.
Yes! Once you've completed the course you can request a certificate.
This Micro-Masterclass is free to access.