Develop an understanding of the basics of global writing systems and learn what to look for when using typefaces with more than one script.

Awareness of cultural sensitivities for the audiences and regions you're designing for is of paramount importance to a successful project. A key - and sometimes overlooked - element of this, is typography. Understanding different global writing systems and how typographic expression translates from one to another is vital for anyone needing to communicate with a global audience.

In this D&AD Micro-Masterclass on Global Typefaces, Eleni Beveratou, Creative Director at typeface design studio Dalton Maag, shares an introduction to the subject and provides multiple exercises to help learn how to apply this knowledge. 

In it, we'll cover:

  • Common writing systems

  • How to successfully match the desired typographic expression across different writing systems, while remaining faithful to a culture's writing tools and reading habits.

  • How classification categories translate in different writing systems and how external factors such as demographics can impact them.

  • How to typeset multiple scripts

This Micro-Masterclass should take around 3-hours to complete.

Course curriculum

  • 1

    Introduction to Global Typefaces

    • Welcome to D&AD's Micro-Masterclass on Global Typefaces

    • Writing Systems

    • Matching Expression and Design Features

    • Multiscript Typesetting

    • Tell us what you think

Instructor

Creative Director

Eleni Beveratou

Eleni Beveratou is a typeface designer from Athens, Greece. She holds a BA and MA degree in Communication Design from Vakalo Art & Design College, and a further MA in Typeface Design from the University of Reading where she developed an interest in the science of reading for the partially sighted. Her research and findings were published in “Digital Fonts and Reading” by World Scientific. Following her work as a freelance typeface designer, Eleni joined Dalton Maag in 2012 and now is a Creative Director. She has worked on projects with well-known brands such as AirBnB, Oracle, as well as the fonts for the Facebook Camera Product.

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FAQ

  • Who is this course for?

    D&AD's Micro-Masterclass on Global Typefaces is for anyone needing to communicate with a global audience and keen to understand more about global writing systems.

  • Is this course full-time/part-time?

    This Micro-Masterclass is designed to take around 3 hours to complete.

  • Will I get a certificate at the end of this course?

    Yes! Once you've completed the course you can request a certificate.

  • How long do I have access?

    You have 6 months to complete this course.

  • What does my tuition cover?

    This course is free of charge to access.

  • Can I change my order?

    If you'd like to make any changes to your order then contact the team at masterclasses@dandad.org and we can help.

  • How can I contact an instructor?

    This course is self-directed and designed for you to complete by yourself, with the support of peers learning alongside you. If you need help, feel free to contact one of the D&AD team at masterclasses@dandad.org.