Introduction to Global Typefaces

Introduction to Global Typefaces

Develop an understanding of the basics of global writing systems and learn what to look for when using typefaces with more than one script.

Free - Enroll now

About this course

Awareness of cultural sensitivities for the audiences and regions you're designing for is of paramount importance to a successful project. A key - and sometimes overlooked - element of this, is typography. Understanding different global writing systems and how typographic expression translates from one to another is vital for anyone needing to communicate with a global audience.

In this D&AD Micro-Masterclass on Global Typefaces, Eleni Beveratou, Creative Director at typeface design studio Dalton Maag, shares an introduction to the subject and provides multiple exercises to help learn how to apply this knowledge. 

In it, we'll cover:

  • Common writing systems

  • How to successfully match the desired typographic expression across different writing systems, while remaining faithful to a culture's writing tools and reading habits.

  • How classification categories translate in different writing systems and how external factors such as demographics can impact them.

  • How to typeset multiple scripts

This Micro-Masterclass should take around 3-hours to complete.

Course content

Introduction to Global Typefaces

Welcome to D&AD's Micro-Masterclass on Global Typefaces

Writing Systems

Matching Expression and Design Features

Multiscript Typesetting

Meet the experts

D&AD team: Victoria Foster

D&AD's Learning & Development Manager, Victoria will be on hand to answer your questions, support your learning and guide you through the course. She loves ideas that can change the world, sharing travel stories and hot buttered toast. 

Eleni Beveratou

Eleni Beveratou is a typeface designer from Athens, Greece. She holds a BA and MA degree in Communication Design from Vakalo Art & Design College, and a further MA in Typeface Design from the University of Reading where she developed an interest in the science of reading for the partially sighted. Her research and findings were published in “Digital Fonts and Reading” by World Scientific.

Following her work as a freelance typeface designer, Eleni joined Dalton Maag in 2012 and now is a Creative Director. She has worked on projects with well-known brands such as AirBnB, Oracle, as well as the fonts for the Facebook Camera product. 

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