Course curriculum

  • 1

    About New Blood Awards

    • What's this all about then?

    • New Blood Awards FAQs

    • TLDR
  • 2

    Before you get started...

    • Project Management 101
  • 3

    Get to know your brief

    • The judges' number one tip...

    • Who, What, Why?

    • Breaking down your brief

    • What does SUCCESS look like?
  • 4

    Time for research

    • Your research plan

    • What's an insight?

    • Embrace innovation

    • Focus on your audience

    • Spot the trends

    • Don't forget the brand
  • 5

    Ideas, ideas, ideas

    • Top three things to remember

    • Fill the page

    • Push your ideas

    • Finding your technique

    • Don't forget the humour

    • Creative Inspiration

    • Brave Ideas Only

    • AI as your creative collaborator
  • 6

    Making an impact

    • Breaking out of your creative bubble

    • Stealing Attention

    • How to land a New Blood Pencil: Transforming Feedback into a "Yellow-Pencil" worthy entry"

    • Responsible Representation
  • 7

    Making your idea

    • Fail fast and iterate

    • Testing your idea

    • Prototyping

    • How to nail TikTok
  • 8

    Sell your idea

    • Problem, insight, execution

    • Don't forget the passion...

    • Selling risky strategies

    • Preparing your pitch

    • Pitching ideas (and yourself) with confidence

    • How to land a New Blood Pencil: Selling your idea with the perfect case study