STORYTELLING #1: The Fundamentals

Storytelling Part 1: The Fundamentals

Why do we use story, how to build story and how to create stories to drive action.

Enroll Now - £ 75

About this course

This course, Part 1 of the ‘Storytelling for Action’ series, will give you the building blocks and fundamental knowledge you need to effectively use narrative in any creative medium.

Course leader, award-winning documentary filmmaker Sophie Robinson, is joined by industry experts including Richard Brim from adam&eveDBB, Sir Alan Parker, and representatives from agencies including Ogilvy Roots and 4Creative.

Through a selection of videos, articles, discussions and D&AD Award-winning work, you will explore:

  • Why we use storytelling
  • How to build an effective story
  • How to build a story with a purpose
  • Understanding the building blocks of stories, including narrative structure
  • Knowing when to play by, and when to break the rules

Who is this course for?

This course is for everyone who wants to understand the tools needed to craft stories for effective communication.

Illustration by Lottie Hall.

Course content

Welcome to Storytelling for Action

0.1 A welcome from Patrick Burgoyne, CEO at D&AD

0.3 Meet the Course Leaders

Storytelling: The Fundamentals

1.2 Relentless storytelling with Richard Brim

Learn with others

This interactive course means you won't be learning alone. Virtually collaborate with other creatives across the world as you create your next big idea.

Practical skills

This course isn't for passive learners. You'll be learning by doing through tasks, discussions and creative challenges.

Takeaway tools

The learning doesn't stop when the course ends. Downloadable resources allow you to keep revisiting and applying your new skills.

Top-tier trainers

We've spoken to the creative industries greatest minds about their award-winning work, all to bring you insights and techniques from the top.

Frequently Asked Questions

Can I take this course on its own?

Yes, you can purchase and complete this course as a stand-alone module - however we recommend taking this course as part of one of our Storytelling for Action course bundles.

Do I have to start this course right away?

No you don't. Once you've bought access you'll have it for 6 months so you can learn anytime and anywhere that suits you.

Meet the experts

D&AD team: Hilary Chittenden

Hilary is Senior Foundation Manager at D&AD and part of your team of facilitators here to help you every step of the way. When she's not creating programs that support the next generation of creative talent, she's looking after her cat. Or talking about her cat. Or taking pictures of her cat.

Sophie Robinson

Sophie is a documentary filmmaker who has a strong reputation for telling impactful and powerful stories through the emotive characters that are at the core of her films. She is behind award winning films across the BBC, Discovery and Netflix from ‘Me, My Mouth and I’, to the highly acclaimed ’Nicola Roberts and The Truth about Tanning’. Her feature documentary ‘My Beautiful Broken Brain’ is a Netflix original, executive produced by David Lynch and nominated for an Emmy. Sophie has extensive experience working with brands such as Gucci, L’Oreal, Skype, Balmain, Victoria Beckham, Shazam, and Google.


Helen Falk and 27 others have booked this class


Courtney Robinson

Ahmed Khan

Christie Gray

vanessa karali

Ngu Asongwed

Anna Boyarko

Will Hannon

Alysa Browne

I loved it. So many amazing stories, beautiful ads, inspiring talks/lectures. A glimpse into how much brainstorming and collaborations must take place in order to tell a great story. I'm looking forward to 2+3.

Ted Jones

Lesego Thamagana

Michael Woods

Nat Bullard

Jack Trotman

Victoria Endicott

Louiza Mallouri

Karen Chen


Thought-provoking discussions and engaging exercises. Couldn't recommend more!

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