Storytelling Part 2: Brand Storytelling
What is brand storytelling and how can we use it to engage our audience.
Learn with others
This interactive course means you won't be learning alone. Virtually collaborate with other creatives across the world as you create your next big idea.
This course isn't for passive learners. You'll be learning by doing through tasks, discussions and creative challenges.
The learning doesn't stop when the course ends. Downloadable resources allow you to keep revisiting and applying your new skills.
We've spoken to the creative industries greatest minds about their award-winning work, all to bring you insights and techniques from the top.
Frequently Asked Questions
Can I take this course on its own?
Yes, you can purchase and complete this course as a stand-alone module - however we recommend taking this course as part of one of our Storytelling for Action course bundles. Ensure you have completed '#1: Storytelling: The Fundamentals" first.
Do I have to start this course right away?
No you don't. Once you've bought access you'll have it for 6 months so you can learn anytime and anywhere that suits you.
Meet the experts
Chris is the founder of JKR’s Voice department. So when you’re lost for words, he helps finds them. He’s built brands like Hippeas and The Gut Stuff from the ground up. Raised the voices of Ugly and Jura to new heights. And sharpened the tongues of some of the world’s most famous brands with Mars and ABInBev.
D&AD team: Hilary Chittenden
Hilary is Senior Foundation Manager at D&AD and part of your team of facilitators here to help you every step of the way. When she's not creating programs that support the next generation of creative talent, she's looking after her cat. Or talking about her cat. Or taking pictures of her cat.
Jane is Global Strategy Director at JKR. She’s been in the game 20 years, helping Heinz, Coca Cola and Danone achieve ultimate zen-like clarity, and lighting the way to brand building success for Miller Harris and The Gut Stuff - always with her signature contagious enthusiasm.
Tony Dieu and 27 others have booked this class
Very informative, with great references to top ads, delivered at a good pace with valuable exercises to take part in along the way.