Storytelling #2: Brand Storytelling

Storytelling Part 2: Brand Storytelling

What is brand storytelling and how can we use it to engage our audience.

Enroll Now - £ 75

About this course

All brands have a story. Whether a new start-up, a disruptor or a household name, each brand will have a unique history, a set of values and a vision. Through this, we can define and craft brand stories, and weave them into the design, communications and experiences to ensure consistent and effective messaging.

This course, Part 2 of the ‘Storytelling for Action’ series, will give you the tools you need to define, craft and apply brand stories.

D&ADs ‘Most awarded Design Agency’, JKR, will be leading the course. They'll be sharing tools, tips and case studies, and will be joined by industry experts from agencies and brands including Superunion, NB Studio and The Gut Stuff.

Through a selection of videos, articles, discussions, tasks and D&AD Award-winning archive work, you will explore:

  • Why brand storytelling is effective
  • What do we mean by brand storytelling
  • How to find and articulate a brand story
  • How to establish the brand story across different touchpoints 

Who is this course for?

This course is for everyone who wants to understand how and why to use brand stories. You might be working in a creative or branding studio, in-house as a marketeer within a brand, or starting a brand yourself.


Before you enrol on this course, we recommend working through "Storytelling Part 1: The Fundamentals".

Illustrations by Lottie Hall

Course content

Brand Storytelling

2.1 Welcome to Part 2: Brand Storytelling

2.3 Defining brand storytelling

Learn with others

This interactive course means you won't be learning alone. Virtually collaborate with other creatives across the world as you create your next big idea.

Practical skills

This course isn't for passive learners. You'll be learning by doing through tasks, discussions and creative challenges.

Takeaway tools

The learning doesn't stop when the course ends. Downloadable resources allow you to keep revisiting and applying your new skills.

Top-tier trainers

We've spoken to the creative industries greatest minds about their award-winning work, all to bring you insights and techniques from the top.

Frequently Asked Questions

Can I take this course on its own?

Yes, you can purchase and complete this course as a stand-alone module - however we recommend taking this course as part of one of our Storytelling for Action course bundles. Ensure you have completed '#1: Storytelling: The Fundamentals" first.

Do I have to start this course right away?

No you don't. Once you've bought access you'll have it for 6 months so you can learn anytime and anywhere that suits you.

Meet the experts

Chris Sharpe

Chris is the founder of JKR’s Voice department. So when you’re lost for words, he helps finds them. He’s built brands like Hippeas and The Gut Stuff from the ground up. Raised the voices of Ugly and Jura to new heights. And sharpened the tongues of some of the world’s most famous brands with Mars and ABInBev.

D&AD team: Hilary Chittenden

Hilary is Senior Foundation Manager at D&AD and part of your team of facilitators here to help you every step of the way. When she's not creating programs that support the next generation of creative talent, she's looking after her cat. Or talking about her cat. Or taking pictures of her cat.

Jane Steel

Jane is Global Strategy Director at JKR. She’s been in the game 20 years, helping Heinz, Coca Cola and Danone achieve ultimate zen-like clarity, and lighting the way to brand building success for Miller Harris and The Gut Stuff - always with her signature contagious enthusiasm. 


Tony Dieu and 27 others have booked this class


Julia Dean

Gareth Leeding

vanessa karali

Anna Boyarko

Connor Arnold

Nick Carson

Michael Woods

Very informative, with great references to top ads, delivered at a good pace with valuable exercises to take part in along the way.

Jessica Locarnini

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