Watch Intro Video

See what our Storytelling series is all about...

All brands have a story. Whether a new start-up, a disruptor or a household name, each brand will have a unique history, a set of values and a vision. Through this, we can define and craft brand stories, and weave them into the design, communications and experiences to ensure consistent and effective messaging.

This course, Part 2 of the ‘Storytelling for Action’ series, will give you the tools you need to define, craft and apply brand stories.

D&ADs ‘Most awarded Design Agency’, JKR, will be leading the course. They'll be sharing tools, tips and case studies, and will be joined by industry experts from agencies and brands including Superunion, NB Studio and The Gut Stuff.

Through a selection of videos, articles, discussions, tasks and D&AD Award-winning archive work, you will explore:

  • Why brand storytelling is effective
  • What do we mean by brand storytelling
  • How to find and articulate a brand story
  • How to establish the brand story across different touchpoints 

Who is this course for?

This course is for everyone who wants to understand how and why to use brand stories. You might be working in a creative or branding studio, in-house as a marketeer within a brand, or starting a brand yourself.


Before you enrol on this course, we recommend working through "Storytelling Part 1: The Fundamentals".

Illustrations by Lottie Hall

Course curriculum

  • 1

    2.1) Brand Storytelling - stories are woven in to anything

    • 2.1 Welcome to Part 2: Brand Storytelling

    • 2.2. What is brand?

    • 2.3 Defining brand storytelling

    • 2.4 Finding brand stories with Mark Wood

    • 2.5 Brand story case study: NB Studio & ANNA

    • 2.6 How to tell a brands story

    • 2.7 Telling story through tone of voice with Nimo Awil

    • 2.8 Telling story through visual identity with The Gut Stuff

    • 2.9 Award winning brand storytelling

    • 2.10 Long lasting brand stories with Penguin

    • 2.11 The evolution of Nike's brand story

    • 2.12 Tell a brand story

    • 2.13 Next steps...


Chris Sharpe

Chris is the founder of JKR’s Voice department. So when you’re lost for words, he helps finds them. He’s built brands like Hippeas and The Gut Stuff from the ground up. Raised the voices of Ugly and Jura to new heights. And sharpened the tongues of some of the world’s most famous brands with Mars and ABInBev.

Jane Steel

Jane is Global Strategy Director at JKR. She’s been in the game 20 years, helping Heinz, Coca Cola and Danone achieve ultimate zen-like clarity, and lighting the way to brand building success for Miller Harris and The Gut Stuff - always with her signature contagious enthusiasm.

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  • Who is this course for?

    Storytelling: Brand Storytelling is for everyone who wants to understand how and why to use brand stories. You might be working in a creative or branding studio, in-house as a marketeer within a brand, or starting a brand yourself.

  • Is this course full-time/part-time?

    This course is designed to take around 6-8 hours to complete, but you can do this in your own time and at your own pace - all in one day, split over weeks or even across several months.

  • Will I get a certificate at the end of this course?

    Yes! Once you've completed the course you can request a certificate.

  • How long do I have access?

    You have 6 months to complete this course.

  • What will my tuition cover?

    Your tuition covers access to the course for a full 6 months, all the video content and downloadable worksheets.

  • Can I change my order?

    If you'd like to make any changes to your order then contact the team at [email protected] and we can help.

  • How can I contact an instructor?

    This course is self-directed and designed for you to complete by yourself, with the support of peers learning alongside you. If you need help, feel free to contact one of the D&AD team at [email protected].