All brands have a story. Whether a new start-up, a disruptor or a household name, each brand will have a unique history, a set of values and a vision. Through this, we can define and craft brand stories, and weave them into the design, communications and experiences to ensure consistent and effective messaging.
This course, Part 2 of the ‘Storytelling for Action’ series, will give you the tools you need to define, craft and apply brand stories.
D&ADs ‘Most awarded Design Agency’, JKR, will be leading the course. They'll be sharing tools, tips and case studies, and will be joined by industry experts from agencies and brands including Superunion, NB Studio and The Gut Stuff.
Through a selection of videos, articles, discussions, tasks and D&AD Award-winning archive work, you will explore:
- Why brand storytelling is effective
- What do we mean by brand storytelling
- How to find and articulate a brand story
- How to establish the brand story across different touchpoints
Who is this course for?
This course is for everyone who wants to understand how and why to use brand stories. You might be working in a creative or branding studio, in-house as a marketeer within a brand, or starting a brand yourself.
Before you enrol on this course, we recommend working through "Storytelling Part 1: The Fundamentals".
Illustrations by Lottie Hall