Watch Intro Video

See what our Storytelling series is all about...

This course, Part 3 of the ‘Storytelling for Action’ series, explores how to use stories that will cut through the noise and elicit results.

Course leader, award-winning documentary filmmaker Sophie Robinson, is joined by industry experts from agencies including TBWA, adam&eveDDB, Wolff Olins, Publicis Sapient and the Mill.

Through a selection of videos, articles, discussions, tasks and D&AD Award-winning archive work, you will explore:

  • How to apply effective storytelling
    The strategy behind using story
    Ensuring your story is on brief
    Insights into effective storytelling
  • The potential and limitations of different channels to tell stories
    Exploring film, long and short-form copy, packaging
    Understanding the role of editing
    Finding and telling authentic stories
  • How to tell stories in the digital space
    Understanding the different social media channels
    Immersive stories and new technologies
    Looking at the world of gaming and what we can learn from it
  • Transmedia storytelling
    How to build stories across platforms
    Mapping user journeys and multi-channel stories


Who is this course for?

This course is for everyone who wants to understand how to use story for more effective marketing and brand communications.


Before you enroll on this course, we recommend working through "Storytelling Part 1: The Fundamentals".


Illustrations by Lottie Hall

Course curriculum

  • 1

    3.1) The application of storytelling

    • 3.1 Welcome to Part 3, The Application of Storytelling

    • 3.2 Using storytelling in commercial creativity

    • 3.3 You can't bore people into buying with Peter Souter

    • 3.4 The strategy of story with Gerard Chrichlow

    • 3.5 Creating a story for action

    • 3.6 Know the end at the beginning

    • 3.7 Telling stories using film with Richard Brim

    • 3.8 How to create like an editor with Patricia Lalla

    • 3.9 Telling stories using copy with Droga5 New York

    • 3.10 The power of short story with Will Awdry

    • 3.11 Telling stories using packaging with Design Bridge

    • 3.12 Physical storytelling in action

    • 3.13 Authentic storytelling

    • 3.14 Coming up...

  • 2

    3.2) Storytelling in a digital landscape

    • 3.15 Welcome to storytelling in a digital world

    • 3.16 Social stories with Gareth Leeding

    • 3.17 Award winning social stories

    • 3.18 Tailoring social stories

    • 3.19 Data defined narratives

    • 3.20 The data debate with Method

    • 3.21 Immersive stories: Virtual reality with Avril Furness

    • 3.22 Immersive stories: Physical experiences with Secret Cinema

    • 3.23 Award winning immersive stories

    • 3.24 The building blocks of immersive story with Adam Grint

    • 3.25 Creating story worlds with Anna Hollinrake

    • 3.26 Crafting immersive stories

    • 3.27 Coming up...

  • 3

    3.3) Cross Channel - bringing it all together

    • 3.28 Bringing it all together: Transmedia storytelling

    • 3.29 Transmedia storytelling with Chris Moody

    • 3.30 Award winning transmedia stories

    • 3.31 Transmedia story architecture with Greet Jans

    • 3.32 Developing a transmedia campaign

    • 3.33 It all starts with story

    • 3.4 The end of this story and next steps


Sophie Robinson

Sophie is a documentary filmmaker who has a strong reputation for telling impactful and powerful stories through the emotive characters that are at the core of her films. She is behind award winning films across the BBC, Discovery and Netflix from ‘Me, My Mouth and I’, to the highly acclaimed ’Nicola Roberts and The Truth about Tanning’. Her feature documentary ‘My Beautiful Broken Brain’ is a Netflix original, executive produced by David Lynch and nominated for an Emmy. Sophie has extensive experience working with brands such as Gucci, L’Oreal, Skype, Balmain, Victoria Beckham, Shazam, and Google.

D&AD Creative Learning Alerts

Sign up to receive access to D&AD's library of free creative learning content, curated and delivered to your inbox. You'll also stay up to date with new Masterclass launches, valuable industry insights and upcoming course information.


  • Who is this course for?

    Storytelling: Application of Story is for everyone who wants to understand how to use story for more effective marketing and brand communications.

  • Is this course full-time/part-time?

    This course is designed to take around 8-10 hours to complete, but you can do this in your own time and at your own pace - all in one day, split over weeks or even across several months.

  • Will I get a certificate at the end of this course?

    Yes! Once you've completed the course you can request a certificate.

  • How long do I have access?

    You have 6 months to complete this course.

  • What does my tuition cover?

    Your tuition covers access to the course for a full 6 months, all the video content and downloadable worksheets.

  • Can I change my order?

    If you'd like to make any changes to your order then contact the team at [email protected] and we can help.

  • How can I contact an instructor?

    This course is self-directed and designed for you to complete by yourself, with the support of peers learning alongside you. If you need help, feel free to contact one of the D&AD team at [email protected].