Storytelling #3: The Application of Storytelling

Storytelling Part 3: The Application of Story

How and where to apply effective storytelling to communications

Enroll Now - £ 200

About this course

This course, Part 3 of the ‘Storytelling for Action’ series, explores how to use stories that will cut through the noise and elicit results.

Course leader, award-winning documentary filmmaker Sophie Robinson, is joined by industry experts from agencies including TBWA, adam&eveDDB, Wolff Olins, Publicis Sapient and the Mill.

Through a selection of videos, articles, discussions, tasks and D&AD Award-winning archive work, you will explore:

  • How to apply effective storytelling
    The strategy behind using story
    Ensuring your story is on brief
    Insights into effective storytelling

  • The potential and limitations of different channels to tell stories
    Exploring film, long and short-form copy, packaging
    Understanding the role of editing
    Finding and telling authentic stories

  • How to tell stories in the digital space
    Understanding the different social media channels
    Immersive stories and new technologies
    Looking at the world of gaming and what we can learn from it

  • Transmedia storytelling
    How to build stories across platforms
    Mapping user journeys and multi channel stories


Who is this course for?

This course is for everyone who wants to understand how to use story for more effective marketing and brand communications.


Before you enroll on this course, we recommend working through "Storytelling Part 1: The Fundamentals".

Illustrations by Lottie Hall

Course content

The Application of Storytelling

3.1 Welcome to Part 3, The Application of Storytelling

3.2 Using storytelling in commercial creativity

3.6 Know the end at the beginning

3.7 Telling stories using film with Richard Brim

Learn with others

This interactive course means you won't be learning alone. Virtually collaborate with other creatives across the world as you create your next big idea.

Practical skills

This course isn't for passive learners. You'll be learning by doing through tasks, discussions and creative challenges.

Takeaway tools

This course isn't for passive learners. You'll be learning by doing through tasks, discussions and creative challenges.

Top-tier trainers

We've spoken to the creative industries greatest minds about their award-winning work, all to bring you insights and techniques from the top.

Frequently Asked Questions

Can I take this course on its own?

Yes, you can purchase and complete this course as a stand-alone module - however we recommend taking this course as part of one of our Storytelling for Action course bundles. Ensure you have completed '#1: Storytelling: The Fundamentals" first.

Do I have to start this course right away?

No you don't. Once you've bought access you'll have it for 6 months so you can learn anytime and anywhere that suits you.

Meet the experts

D&AD team: Hilary Chittenden

Hilary is Senior Foundation Manager at D&AD and part of your team of facilitators here to help you every step of the way. When she's not creating programs that support the next generation of creative talent, she's looking after her cat. Or talking about her cat. Or taking pictures of her cat.

Sophie Robinson

Sophie is a documentary filmmaker who has a strong reputation for telling impactful and powerful stories through the emotive characters that are at the core of her films. She is behind award winning films across the BBC, Discovery and Netflix from ‘Me, My Mouth and I’, to the highly acclaimed ’Nicola Roberts and The Truth about Tanning’. Her feature documentary ‘My Beautiful Broken Brain’ is a Netflix original, executive produced by David Lynch and nominated for an Emmy. Sophie has extensive experience working with brands such as Gucci, L’Oreal, Skype, Balmain, Victoria Beckham, Shazam, and Google.


Louiza Mallouri and 17 others have booked this class

Anna Boyarko

Michael Woods

An incredibly insightful and comprehensive course. Having now completed Parts 1, 2 and 3 I feel certain I have increased my knowledge and breadth of understanding in brand storytelling and feel eager and confident to put it into action in some real live briefs, when normal ad agency work finally resumes.

You may also like

£ 75

Why do we use story, how to build story and how to create stories to drive action.

16 Lessons included in this course

£ 75

What is brand storytelling and how can we use it to engage our audience.

13 Lessons included in this course

£ 250

Having, stretching and selling creative ideas - course open from November 4 2019

61 Lessons included in this course