In a world saturated with digital noise, experiential offers real, emotional connection. As audiences crave authenticity and memorable interactions, live experiences are an increasingly powerful way to build loyalty, drive engagement, and cut through the clutter. 

This course, designed for those in the first few years of creative careers, will equip you with the skills and knowledge required to embed experiential thinking into your current practice, and hopefully inspire you to explore the many careers within the experience and live events sectors.

Across this course, you'll hear from award-winning creatives, agencies and organisations, including Cirque du Soleil, the creatives behind Airbnb's Barbie Dreamhouse, the Olympic Cauldron of Paris 2024, Graves of Thrones, and many more.

To help navigate the topic, we've split this course into three parts:

Part 1: Strategy & Story: Explore the starting point of brilliant experiential, with the brief, strategy and building a narrative arc.

Part 2: Crafting Experiences: Step into the world of crafting experiences by understanding the multitude of creative roles that bring the story to life.

Part 3: Making Magic Happen: Understand the inner workings of production and the considerations needed to get an experience off the ground.


Course curriculum

  • 1

    Part 1: Strategy & Story

    • Welcome to The Power of Experiential

    • Meet your Course Leaders

    • Experiencing Experiential

    • Join the Team

    • Starting the Journey

    • Becoming an Explorer

    • Community Minded

    • Start with the End

    • Uncover the Unexpected

    • Adding in Emotion

    • Emotion in Storytelling

    • ✏️ Brief Task: Synthesise a Story

    • End of Part 1
  • 2

    Part 2: Crafting Experiences

    • Welcome to Part 2: Crafting Experiences

    • Creating your Chapters

    • Moving to Design

    • ✏️ Brief Task: Journey Mapping

    • Creating a Legacy

    • Beyond the Hero Image

    • Storytelling Across the Senses

    • Seeing is Believing

    • Bringing Brands to Life

    • Scaling Experiences

    • Collaborate to Elevate

    • Interaction Inspiration

    • ✏️ Brief Task: Crafting your Experience

    • End of Part 2
  • 3

    Part 3: Making Magic Happen

    • Welcome to Part 3: Making Magic Happen

    • Preparing for Production

    • Scales of Production

    • Materiality and Circularity

    • Skills for Collaboration

    • Project Deep Dive #1: Grave of Thrones

    • Project Deep Dive #2: Interactive Scenography for Jacquemus

    • Project Deep Dive #3: The Flame That Wasn't a Flame

    • ✏️ Brief Task: Adding the Final Flourishes

    • Experiencing Success

    • End of Part 3 & The Power of Experiential

Made possible thanks to our partners

www.experiencesbypeople.com