The best creative ideas, those that are brave, bold, resonate with an audience, become famous and take over the world, often begin with a brilliant strategy. 


Done right, a creative strategy can breed brilliance year after year, launch an idea from inception to success and help guide a business down a brave path that leads to fame, increased market share, and more.


As part of our online strategy course, you will discover how building an effective strategy from the outset can uncover key insights that unlock an audience, build empathy with your customer and assist in understanding the science behind their behavior. From enabling you to build a brilliant brief that is a creative springboard to helping clients take risks, this strategic planning course will guide you through the fundamentals to becoming a brilliant creative strategist.


Designed for anyone in the creative industries needing to build skills in empathy, behavioral science, briefing, creating a strategy and pushing the boundaries to build something bold and unexpected, this digital strategy course is for you.


Across this 2-part online strategy course, you’ll hear from the strategists and creatives behind a raft of D&AD award-winners, including AMVBBDO’s #wombstories, Childline’s Nobody is Normal, Nike’s Dream Crazy, and many more. Plus, industry-leading strategists, Richard Huntingdon, Chief Strategy Officer of Saatchi & Saatchi, Karun Crum, Global Brand Strategy Director at McCann, Gerard Crichlow, Global Strategy Director at Interpublic Group and many more. 


With over 70 videos, and exercises to help apply the learnings, this in-depth strategy training will help any creative strategists, or aspiring strategists, hone their craft and keep strategy at the heart of brilliant ideas.


Throughout this strategic planning course you will:

  • Explore how strategy and creative successfully work together

  • Investigate audience and user, and how to place them at the heart of your creative strategy 

  • Build empathy with your audience and skills to understand people

  • Improve your creative briefing process - from both a strategic and creative point of view

  • Understand the importance of authenticity and know how to approach any brief in an informed way as a part of your strategy training 

  • Learn key elements of behavioral science to build a compelling strategy

  • Learn from a roster of top tier strategists and creatives and apply their principles

Bundle includes

Here are the two courses that are included in your bundle.

FAQ

  • Who is this course for?

    Strategy 101 is for anyone pursuing a career as a creative strategist, people needing to brief a creative team, strategists looking for a refresher on core skills and those looking to boost strategist thinking for their roles in communications, marketing, or advertising.

  • Is this course full-time/part-time?

    Each course in this bundle is designed to take around 5 hours to complete. We'd recommend you tackle one module per week, over a few weeks, but you can also take this course at your own pace - all in one day, split over weeks or even across several months.

  • Will I get a certificate at the end of this course?

    Yes! Once you've completed each course in this bundle you can request a certificate.

  • How long do I have access?

    You have access to the courses in this bundle for 6 months.

  • What does my tuition cover?

    Your tuition covers access to the courses in this bundle for a full 6 months, all the video content and downloadable worksheets.

  • Can I change my order?

    If you'd like to make any changes to your order then contact the team at [email protected] and we can help.

  • How can I contact an instructor?

    This course is self-directed and designed for you to complete by yourself, with the support of peers learning alongside you. If you need help, get in touch with one of the D&AD team at [email protected].