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Storytelling for action

Buy Now - £ 250

About this bundle

All 3 parts of our Storytelling for Action course series.

Learn the fundamental building blocks of crafting an effective story, learn how to embed this story deep within a brand before deep-diving in to how to tell your story to communicate the right messages to the right people on the right platforms

Includes: Part 1: Storytelling: the fundamentals, Part 2: Brand storytelling & Part 3: The application of storytelling

Part 1: Storytelling: The Fundamentals

Story is an age-old, tried and tested technique in communications. But in order to tell effective stories, first you have to understand how they work.

Part 1 of the ‘Storytelling for Action’ series will give you the building blocks and fundamental knowledge you need to effectively use narrative in any creative medium.

Course leader, award winning documentary filmmaker Sophie Robinson, is joined by industry experts including Richard Brim from adam&eveDBB, Sir Alan Parker, and representatives from agencies including Ogilvy Roots and 4Creative.

Through a selection of videos, articles, discussions and D&AD Award winning archive work, you will explore:

  • Why we use storytelling
  • How to build an effective story
  • How to build a story with a purpose
  • Understanding the building blocks of stories, including narrative structure
  • Knowing when to play by, and when to break the rules

Part 2: Brand Storytelling

All brands have a story. Whether a new start-up, a disruptor or a household name, each brand will have a unique history, set of values and a vision. Through this, we can define and craft brand stories and weave them in to the design, communications and experiences to ensure consistent and effective messaging.

Part 2 of the ‘Storytelling for Action’ series will give you the tools you need to define, craft and apply brand stories.

D&ADs ‘Most awarded Design Agency’, JKR will be leading the course, sharing tools, tips and case studies, and will be joined by industry experts from agencies and brands including Superunion, NB Studio and The Gut Stuff .

Through a selection of videos, articles, discussions, tasks and D&AD Award winning archive work, you will explore:

  • Why brand storytelling is effective
  • What do we mean by brand storytelling
  • How to find and articulate a brand story
  • How to establish the brand story across different touch points 

Part 3: The application of story

WIth more channels than ever, and our audiences attention being fought for like never before, we need to be sharing the best, most relevant stories with the right people in the right places.

Part 3 of the ‘Storytelling for Action’ series explores how to use stories that will cut through the noise and elicit results.

Course leader, award winning documentary filmmaker Sophie Robinson, is joined by industry experts from agencies including TBWA, adam&eveDDB, Wolff Olins, Publicis Sapient and the Mill.

Through a selection of videos, articles, discussions, tasks and D&AD Award winning archive work, you will explore:

  • How to apply effective storytelling
    The strategy behind using story
    Ensuring your story is on brief
    Insights into effective storytelling

  • The potential and limitations of different channels to tell stories
    Exploring film, long and short-form copy, packaging
    Understanding the role of editing
    Finding and telling authentic stories

  • How to tell stories in the digital space
    Understanding the different social media channels
    Immersive stories and new technologies
    Looking at the world of gaming and what we can learn from it

  • Transmedia storytelling
    How to build stories across platforms
    Mapping user journeys and multi channel stories

Who are these courses for?

For everyone who wants to understand how to use story for more effective marketing and brand communications.

Illustrations by Lottie Hall

Included Courses

£ 75

Storytelling Part 1: The Fundamentals

Why do we use story, how to build story and how to create stories to drive action.

16 Lessons included in this course

£ 75

Storytelling Part 2: Brand Storytelling

What is brand storytelling and how can we use it to engage our audience.

13 Lessons included in this course

£ 200

Storytelling Part 3: The Application of Story

How and where to apply effective storytelling to communications

34 Lessons included in this course

Meet the experts

Chris Sharpe

Chris is the founder of JKR’s Voice department. So when you’re lost for words, he helps finds them. He’s built brands like Hippeas and The Gut Stuff from the ground up. Raised the voices of Ugly and Jura to new heights. And sharpened the tongues of some of the world’s most famous brands with Mars and ABInBev.

D&AD team: Hilary Chittenden

Hilary is Senior Foundation Manager at D&AD and part of your team of facilitators here to help you every step of the way. When she's not creating programs that support the next generation of creative talent, she's looking after her cat. Or talking about her cat. Or taking pictures of her cat.

Jane Steel

Jane is Global Strategy Director at JKR. She’s been in the game 20 years, helping Heinz, Coca Cola and Danone achieve ultimate zen-like clarity, and lighting the way to brand building success for Miller Harris and The Gut Stuff - always with her signature contagious enthusiasm. 

Sophie Robinson

Sophie is a documentary filmmaker who has a strong reputation for telling impactful and powerful stories through the emotive characters that are at the core of her films. She is behind award winning films across the BBC, Discovery and Netflix from ‘Me, My Mouth and I’, to the highly acclaimed ’Nicola Roberts and The Truth about Tanning’. Her feature documentary ‘My Beautiful Broken Brain’ is a Netflix original, executive produced by David Lynch and nominated for an Emmy. Sophie has extensive experience working with brands such as Gucci, L’Oreal, Skype, Balmain, Victoria Beckham, Shazam, and Google.